APAxpo 2026 was more than a car exhibition. See how basketball guest Xu Jie connected with fans through on-site activities, photos and memorable moments around the LBFILM display.
When two passions meet
A car exhibition might not be the first place you expect to find a basketball moment, but that contrast was part of the appeal at APAxpo 2026. During LBFILM’s event activities, the energy of a fan gathering blended with the visual excitement of a customized BMW showcase.
Guest Xu Jie’s participation drew attention from visitors interested in basketball as well as those there for vehicles and styling. The photos capture both sides of that crossover: a dark-grey BMW nearby, basketballs in motion and people gathered around the shared experience.
The basketball moments
A basketball-themed setup offered a natural point of interaction, creating moments that felt spontaneous in the middle of the exhibition hall. Visitors could see the sports theme come to life rather than only reading about it on a poster.
The activity also helped explain why basketball can be such a compelling influence on automotive design. The game is about movement, rhythm, precision and timing. Those are also useful ideas when choosing how lines and graphics should flow across a car.
The crowd made the event
Fans raised their phones, gathered for group photos and filled the space around the display. The photographs show smiles, raised hands and an engaged audience: small details that make an in-person experience feel different from a product launch watched on a screen.
This direct connection is what makes crossovers between sports and automotive culture worth exploring. A visitor might arrive for the athlete and leave with a new appreciation for car design. Another might come for the build and discover a shared enthusiasm with the basketball crowd.
A shared attitude beyond the venue
LBFILM uses the idea of “LIVE BEYOND” to talk about personal expression. The event put that idea into a real setting. Cars, sport and creative culture did not need to compete for attention; they complemented one another.
For the team, the day was a reminder that a vehicle project can become the starting point for a much bigger conversation. Thanks to everyone who stopped by, took photos, watched the activities or simply shared the excitement.
LBFILM® | LIVE BEYOND.