Xu Jie's BMW 5 Series custom wrap project brings his basketball identity into a vehicle design developed with LBFILM. Our latest project brief identifies the car as a BMW 5 Series and places his name, jersey number and career story at the center of the concept. The planned reveal is October 16, 2026, in Hall 1 at APAxpo in Foshan, China.
The model detail adds context to our original BMW reveal announcement. This update looks at the person behind the brief and what a basketball-inspired car wrap needs to communicate, while the finished artwork remains private.
What is confirmed so far?
- Vehicle
- BMW 5 Series, as identified in LBFILM's current project brief
- Creative direction
- A personalized graphic wrap built around Xu Jie's basketball identity
- Planned reveal
- October 16, 2026 · Hall 1 · APAxpo, Foshan
- Still under wraps
- Final graphics, colors, exact model year, generation and trim
From All-Star recognition to a personal design brief
Xu Jie is a guard for the Guangdong Southern Tigers in the Chinese Basketball Association. In the 2026 CBA All-Star vote, he received 1,654,042 votes, the highest overall total, according to the General Administration of Sport of China's report.
He followed that recognition with the 2026 All-Star Game MVP award. Xinhua reports that he scored 35 points, made seven three-pointers and provided six assists in the March 8 game. Those results give the project a specific sporting story to draw on, rather than a generic basketball theme. Read Xinhua's match report.
LBFILM's brief also includes the fan nickname “Xu Center.” Alongside his name and number, it points to a design that should make sense to people who follow his career. Recognition matters: a meaningful reference has more value here than filling every panel with sporting symbols.
The BMW 5 Series custom wrap brief
Xu Jie entrusted a BMW to LBFILM in summer 2026. The new brief identifies that project vehicle as a BMW 5 Series. It does not specify the generation, model year or trim, so those details should not be inferred from promotional artwork or photographs of other cars.
The brief asks for a design informed by basketball, with his personal references integrated into the bodywork. A name or number can be readable without carrying the whole story. The harder task is deciding which reference should lead and how the remaining details support it.
| Personal reference | What it needs to communicate |
|---|---|
| Name and jersey number | A clear connection to Xu Jie that can be recognized across the vehicle. |
| All-Star recognition and MVP achievement | The basketball story behind the project, without turning the bodywork into a list of statistics. |
| Career journey and “Xu Center” nickname | Details that reward a closer look and connect with fans familiar with his story. |
Color is part of that decision, but no final palette has been announced. Earlier promotional images should not be treated as color approval or as proof that a particular graphic will appear on the finished car.
For the broader development story, read our LBFILM design countdown. To explore how personal artwork can be developed for a different vehicle, see our custom printed vinyl wrap options.
October 16 in Foshan: what the organizer has announced
APAxpo's September 21 guest announcement names Xu Jie as a special guest for the Hall 1 “Super Player” interactive area on October 16. The organizer describes a themed vehicle reveal, a chance to hear his car stories and a shooting activity.
The wider exhibition runs October 16–18, 2026 at Foshan Tanzhou International Convention and Exhibition Center, Foshan, Guangdong, China. The organizer's guest announcement does not give a precise appearance hour or explain how visitors can join the interactive activities. Check the official APAxpo website for the latest timetable and visitor arrangements.
Quick answers about Xu Jie's BMW project
Which BMW is LBFILM preparing for Xu Jie?
LBFILM's latest project brief identifies a BMW 5 Series. The exact generation, model year and trim have not been announced in this preview.
Can I see the finished custom wrap here?
No. The final design remains private ahead of the planned reveal. The cover is an AI-assisted concept illustration, and the guest poster is promotional artwork; neither shows the finished project.
Will Xu Jie attend APAxpo?
APAxpo's September 21 announcement schedules Xu Jie for Hall 1 on October 16, 2026. A precise appearance time and participation details for the activities are not listed in that notice.
Bring your own story to a custom wrap
Share your vehicle model and year, the idea you want to express and a few visual references. Our team can use them as a starting point to discuss artwork, coverage and material options.
Discuss your custom wrapEditorial responsibility and sources: Published by LBFILM, the wrap brand involved in this project. Vehicle identification and creative direction come from LBFILM's supplied project brief. Sports results and event arrangements are linked to independent reporting and the organizer's announcement above. Information reviewed on September 22, 2026. The final vehicle specifications, artwork and material selection are not disclosed in this preview.