LBFILM is preparing to unveil a custom graphic BMW for basketball player Xu Jie on October 16, 2026, in Hall 1 at APAxpo in Foshan, China. The project brings his basketball story into a personalized vehicle wrap. The finished design remains confidential ahead of the reveal.
The wider exhibition runs from October 16–18, 2026 at the Foshan Tanzhou International Convention and Exhibition Center. These exhibition dates and the venue are listed on the official APAxpo website.
The reveal at a glance
- Project: Xu Jie × LBFILM custom graphic BMW.
- Planned reveal date: October 16, 2026.
- Location: Hall 1, APAxpo, Foshan Tanzhou International Convention and Exhibition Center, Foshan, Guangdong, China.
- Exhibition dates: October 16–18, 2026.
- Design status: Final colors, artwork and vehicle details have not been released in this preview.
Who is Xu Jie?
Xu Jie is a guard for the Guangdong Southern Tigers in the Chinese Basketball Association (CBA). His connection with fans is reflected in the 2026 CBA All-Star vote: he received 1,654,042 votes, the highest total that year, according to China Sports Daily, published by the General Administration of Sport of China.
He then scored 35 points, including seven three-pointers, and won the 2026 All-Star Game MVP award. Xinhua's report of the March 8 game records that performance. That basketball background is central to the story behind this vehicle project.
Turning a basketball story into a custom wrap
Our project brief centers on personal identity: Xu Jie's name, jersey number and career story are the creative starting points. The aim is to connect those references with the car's shape and body lines. The exact composition will be presented at the reveal.
A custom graphic wrap starts with decisions about artwork, coverage and the vehicle itself. For readers considering their own project, our custom printed vinyl wrap service explains the available visual directions and the information to provide before a quotation, including vehicle model, model year and design references.
What to look for when the design is unveiled
The reveal will provide the opportunity to see how the basketball references and the car's proportions work together. Details worth examining include:
- Graphic placement: how the main visual elements relate to the doors, fenders and other body panels.
- Visual continuity: how lines and illustrations read across panel gaps and curved surfaces.
- Personal meaning: how the artwork communicates the owner's story from both close range and a distance.
These are viewing points for the upcoming reveal; finished-project photography is not included in this announcement. For other completed examples, visit the LBFILM vehicle wrap gallery.
Planning a visit to APAxpo in Foshan
The project reveal is planned for October 16 in Hall 1. A specific reveal time is not included in the current announcement. Check the organizer's website for exhibition access and visitor updates before arranging your trip.
For more LBFILM event news, see our Tianwang 2026 car showcase submission announcement.
Frequently asked questions
When and where is the Xu Jie × LBFILM BMW reveal?
It is scheduled for October 16, 2026, in Hall 1 at APAxpo, held at the Foshan Tanzhou International Convention and Exhibition Center in Foshan, Guangdong, China.
Is the final BMW wrap design available to view now?
No. The final design remains under wraps. The cover is an AI-assisted concept teaser showing a covered car; it does not depict the actual vehicle or finished wrap.
Does this announcement confirm a personal appearance by Xu Jie?
LBFILM's supplied promotional artwork names Xu Jie as an invited guest. A specific personal appearance time or meet-and-greet has not been announced in this update; the dates on the poster are the exhibition dates.
Start your own custom wrap project
Share your vehicle model, model year, preferred coverage and artwork references through our contact page. You can also learn more about the brand on About LBFILM.
Editorial note: Published by LBFILM, the wrap brand involved in this project. Project details are based on LBFILM's reveal brief; exhibition information and basketball statistics are linked to their sources above. Information reviewed on September 21, 2026. The cover is a concept illustration. The supplied guest poster has been adapted into English, and the workshop photograph shows a separate LBFILM portfolio project.